Frequently Asked Questions
Explore detailed answers on Amazon, Walmart, and cross-channel performance marketing. If you need strategy tailored to your brand, speak with our team directly.
Multi-channel growth stack
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General questions about our team, process, pricing model, and how we work with growth-stage e-commerce brands.
Clickstera is a performance marketing agency focused on profitable growth for e-commerce brands.
Our services include Amazon Ads, Walmart Ads, DSP, Google Ads, Meta Ads, TikTok Ads, and analytics-led growth planning. We manage setup, execution, optimization, and reporting end to end.
We work with D2C brands, online sellers, startups, and scaling e-commerce teams across multiple categories.
Our approach combines structured campaign frameworks, data-backed decisions, and transparent reporting. Every strategy is customized to your goals, product maturity, and budget reality.
Pricing depends on the platforms managed, account complexity, and service depth. Standard pricing starts from $749 + 3% ad spend per month.
We offer flexible packages with transparent costs and no hidden charges.
Onboarding starts with account access setup, a full audit, and a deep dive into your goals, budgets, and product positioning.
Then we build a tailored strategy and launch optimized campaigns within a defined timeline so momentum starts quickly.
We report through dashboards, scheduled summaries, and regular strategy calls.
Insights cover spend allocation, efficiency, keyword performance, and growth recommendations. Reporting cadence depends on whether you are on the Standard or Premium package.
Questions around campaign setup, TACoS improvement, listing impact, timelines, and budget planning for PPC + DSP.
We handle end-to-end campaign management across PPC and DSP, including keyword targeting, bidding, audience segmentation, and funnel-based setups.
This includes prospecting, retargeting, competitor targeting, and ongoing performance optimization across both platforms.
We use a clean, scalable PPC structure based on match-type separation and performance tiers.
For DSP, we use in-market, lifestyle, competitor, and retargeting audiences built from Amazon first-party data for precise targeting.
We strengthen high-converting keywords, reduce wasted spend, and optimize bids based on performance signals.
At the same time, improved listing relevance and steady qualified traffic support organic rank lift, which naturally helps reduce TACoS.
Yes, we provide keyword-backed listing recommendations to improve conversion rates.
Stronger listings improve ad efficiency, reduce costs, and support long-term organic visibility.
Most brands begin seeing measurable improvements within 2-4 weeks after restructuring and optimization.
Timelines vary by budget, category competitiveness, and listing quality.
DSP usually requires medium-to-higher budgets to produce meaningful reach and impact.
It supports overall performance by bringing in qualified traffic, strengthening retargeting, and improving both paid and organic conversion momentum.
How we handle Walmart Search + Display, audience strategy, structure, waste reduction, and performance reporting.
We manage complete Walmart advertising, including PPC Search and Display (DSS) campaigns.
That includes keyword targeting, bidding, audience selection, placement optimization, and ongoing performance management.
Walmart relies more heavily on listing relevancy, competitive pricing, and in-store data signals compared with Amazon.
Search ads capture high-intent demand via keywords, while Display ads use audience targeting for awareness and retargeting.
We use segmented structures by match type, performance tier, and product grouping to maintain control and scale efficiently.
For Display, we use behavioral, in-market, demographic, and retargeting audiences built from Walmart shopper data.
We refine keyword lists, improve listing relevance, optimize bids based on actual performance, and remove non-converting traffic.
Budgets are shifted toward high-performing segments so ROAS remains healthy while reach scales.
We provide dashboards, keyword insights, placement analysis, and regular optimization summaries.
Reports highlight spend efficiency, growth opportunities, and weekly or monthly performance trends.
How we scale Google, Meta, TikTok, and YouTube with funnel architecture, creative execution, and channel-level attribution.
We manage Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, and YouTube.
These are orchestrated as one connected growth system where channels support each other instead of operating in silos.
We handle both. Some brands work with us only for media buying, while others use us for full creative support too.
Creative support can include static ads, motion graphics, UGC-style videos, and platform-specific variants, based on package scope.
We run a full-funnel architecture: awareness, mid-funnel intent building, conversion campaigns, and remarketing.
This helps maintain efficient customer acquisition while sustaining long-term growth and stronger blended returns.
We track both platform-level and cross-channel KPIs including ROAS, CAC, CTR, impression share, and frequency.
We also evaluate blended ROAS/CAC, attribution paths, and conversion lag effects to understand each channel's real contribution.
For effective testing and optimization, we recommend starting around INR 1.5-3L per platform per month (roughly $2K-$4K).
That budget creates enough signal density to identify winning audiences and creatives, then scale with confidence.
Yes. We run integrated remarketing on Google, Meta, TikTok, and YouTube.
Remarketing cohorts include site visitors, add-to-cart users, video viewers, engagement audiences, and past purchasers to recover missed demand.
Everything related to Standard vs Premium plans, platform coverage, flexibility, and strategic planning cadence.
We offer two packages: Standard and Premium.
Both include full ad management. Premium adds deeper strategy, advanced analytics, and broader creative execution for aggressive scale targets.
Standard focuses on strong execution and consistent optimization: campaign setup, daily management, weekly reporting, monthly strategy calls, and basic creative guidance.
It is ideal for early-stage brands or teams running fewer platforms with moderate budgets.
If you are starting out, have a smaller budget, or run one to two platforms, Standard is usually the right fit.
If you are scaling actively across multiple channels and want deeper strategy plus stronger creative support, Premium is typically better.
Yes. Both packages can support all major platforms.
The difference is depth of strategic involvement, analytics detail, and creative support, not platform eligibility.
Yes. Packages are flexible and can be adjusted based on seasonality, growth stage, or budget shifts.
There are no lock-ins or long-term penalties.
Yes, monthly strategy planning is included in both.
Premium adds deeper forecasting and more frequent strategic support to accelerate scale.
Still have questions?
Talk to a strategist about your channel mix, budget, and goals. We will map the fastest path to profitable scale across Amazon, Walmart, and paid media.
